HOUSE OF SOCIAL

Project type: A Brand new Look

The branding that initiated it all here at House of Social! I collaborated closely with Emma to meticulously refine this rebrand. Our intention was for it to resonate with the firmly established core values of HOS while simultaneously elevating our visual identity. Our primary objectives were to craft something that exudes approachability while maintaining timelessness, and to strike a balance between classiness and inclusivity. The central theme of this project naturally revolved around girl power! Given that we are a female-led business dedicated to empowering other strong female entrepreneurs, I aimed for this rebrand to embody precisely that sentiment - feminine yet resilient, bold, and impactful.